Without scale, there is no context to how big or small the subjects are.  

 

Ants from the top of Empire State Building are only ants, until the viewer recognizes them as people walking on the streets of New York. A sign is only a sign, until gigantic letters spelling out product of the day dwarfs a human figure.

 

Gibbs Frazeur’s imaginative photographic eye picks up on the size relationship for his whimsical vision of corporate America in Atlanta.  But it’s not as simple as it looks.

 

 

 

Gibbs added the proper amount of scale to the image and provided a simplistic background for message translation. Most average adult people are all about the same size.  Put a person next to a jumbo jet, a hot air balloon, or a billboard sign casual viewers will have an appreciation how big the objects are. 

 

Without the window washer, the sign would only be a sign that people see and forget everyday. What resonates in a passerby’s mindset is a guy risking his life and limb, washing windows against COMCAST.  If there’s a message to get out…Gibbs accomplished his mission.

 

What adds to the context is the perspective of the building reflected in the tinted windows.  The tri-fold combination of 1) the context of scale, 2) the perspective of altitude, and 3) the whimsical nature of the moment, contribute to an image worthy of the cover on Comcast’s annual report or lead image on an advertising campaign.

 

Pictures of scale capture the imagination of photographic viewers…I’m sure it will capture the imagination of Comcast viewers as well.